3 Reasons Why Your Aviation Website Isn’t Ranking As Well As It Could Be

The aviation industry around the world has been growing about 5% every year in recent history and it looks like it may continue to do so moving forward.

With search trends on the rise, it is more important than ever that businesses invest in search engine optimization.

SEO for aviation shares many of the core SEO strengths in common with SEO for other industries. However, it also has its own idiosyncrasies that make it important to adjust SEO strategies for maximum effect.

It is common for businesses to make certain mistakes with their SEO, and these mistakes keep them from ranking as well as they could be.

Here are 3 common SEO mistakes to avoid.

View this Aviation SEO post as a web story here.

1. Technical Issues Can Affect Aviation Local SEO

So how does SEO work for aviation? The basic idea of search engine optimization is that the search engine algorithm decides which web pages show up at the top of search engine results when people search for a given series of words.

Search engines want to satisfy users, so they try to figure out which web pages will provide people with the most value in order to decide which ones to place at the top of their rankings.

So if you want to understand how search engine optimization works, you can just think about how you could design a web page to provide as much value as possible for users.

With that in mind, it makes more sense why technical issues can affect search engine optimization. If a user visits a website full of technical issues, there is not a very good chance that they will have a good experience.

Sometimes, these technical issues make a website completely unusable.

Consider loading times as an example. The longer a web page takes to load, the lower it is going to rank on a search engine. That is because people do not like waiting for websites to load, which makes it more likely that they will give up and go back to the search engine to look for another web page.

When this happens, it’s common for search engines to recognize this behavior, and take note of the additional web pages a user may navigate to before finding an answer they prefer.

To combat this effect, savvy website owners design them to load as fast as possible. When people visit their website, they are supposed to visit the landing page first before moving on to visit other pages on the website.

Then, you can make the landing page load quickly by making it simple. The fewer videos, pictures, and graphics on a page, the faster it will load – generally speaking.

This simplified approach to creating fast loading web pages can make a huge impact on a user’s experience, and in turn, be the preferred answer for a user’s query in a search engine.

2. Not Consistently Publishing Content

Of course, a website that functions well will still fail to provide value if it does not have great content. Search engine optimization algorithms are complicated. However, one thing that is clear is that they care about the consistency with which you publish new content.

Some website owners and managers make the mistake of publishing a lot of content all at once. Then, they wait a long time before publishing new content.

Nothing will make a website look more static than not having any recent content for users to explore.

To be able to publish content at the same time, you may need to prepare multiple pieces of content in case you get behind. Save a few pieces of content as backups in case you need to publish something to keep up with your publication schedule.

3. Business SEO Is All About Quality Content

You need to make sure that your content captures attention and engages the audience.

You might be tempted to publish content of low quality in order to maintain a publication schedule, but ultimately if it is “thin” and doesn’t add much value, it won’t satisfy your users, causing them to seek a different website — something that could ultimately negatively affect your rankings.

Improve Your Aviation SEO Today

After reading this post, I hope you have a better understanding about your website’s current SEO state and some of the ways you could start improving your website’s ranking performance in 2022.