By 2025, three-quarters of the world will access the internet with just their smartphones. While we’re not there yet, that date is quickly approaching. You’ll want to go with the grain rather than against it as an aviation business or brand by leveraging digital marketing.
Digital marketing has come along from a ride in recent memory and digital marketing in aviation is taking new heights. To learn more about this medium and what you can do for your business, keep reading.
The term digital marketing was popularized in the 90s and is an umbrella term that refers to using digital channels to market to consumers. These digital marketing channels consist of websites, mobile devices, search engines, social media, etc.
There is a lot of crossover between digital marketing and traditional marketing. The best way to think of it is as a new way to reach consumers. When you can approach and better understand your consumer’s behaviors, you can utilize certain marketing techniques and strategies.
For success to occur in digital marketing, it takes a combination of tech-savviness, advertising, sales, and delivering goods and services to the end user.
Whenever a new technology arrives, companies need to adapt their marketing strategies. When e-mail was first used as a popular marketing technique, search engines changed the game. Then when social media sites like Facebook were popularized, companies took advantage of the ability to track consumer trends.
Digital marketing channels are constantly evolving and changing. Let’s discuss some of the more common channels below. You are free to use multiple channels with your digital marketing efforts.
A great place to start with marketing in mind is a website. Think of it as a way to represent your brand or image. You want something that will stick in the consumer’s mind and have them coming back for more.
This is a powerful digital marketing channel on its own. It will also be used to execute other channels as well and be the main hub of value.
Through paid ads, PPC can reach a lot of internet users at once. PPC campaigns are often run through Google, Twitter, LinkedIn, and Facebook. Ads will be shown to people searching for related terms.
Ads can be broken down to target specific demographics to pinpoint people further.
One of the oldest forms of marketing is affiliate marketing. The internet has breathed new life into this older format.
Affiliate marketing is when influencers promote other people’s products and get a commission for leads or sales. Amazon is one of the best places for affiliate programs.
When dealing with digital marketing in aviation, content has a broad definition. It usually stems from publishing content from your website and distributing that content on social media, search engines, e-mail, PPC, etc.
Content can be expressed in various media such as blogging, video, audio, podcasts, ebooks, webinars, infographics, etc.
E-mail has been around forever and remains to be an effective digital marketing channel even today.
E-mail marketing allows for a personal touch with potential customers.
Social media marketing is about pushing your brand or product to your target audience on social media. By doing so, you’ll raise awareness and establish trust. Many would agree that transparency plays a big part in this.
Aside from Google, YouTube is one of the most popular search engines around ( it’s actually the second largest search engine in the world ). You’ll want to use this to your advantage with digital marketing in aviation. Before making a decision, many consumers will head to YouTube to check out a product or good.
Make sure you integrate SEO practices into your video marketing to capitalize on it. Use your videos on other social media platforms as well.
When you use these tactics in your game plan, leveraging digital marketing for your aviation company can help you reach new heights.
Now that you’ve learned what to do and the benefits of digital marketing, it’s best when you put them into action. The good news is you’re always free to experiment and change it up if something isn’t working.